Slave Trade in 1807 Essay - 1699 Words

In order to ascertain how significant beliefs and ideologies were in contributing to the abolition of the slave trade in 1807, and the eventual abolition of slavery in 1833, this assignment will consider moral, political,economic and religious factors which culminated into these two distinct reforms. It will explore the influence of Enlightenment; the impact of non-conformists; the role of individuals and resistance from slaves themselves. Additionally, it will look at the attitudes concerning the Atlantic slave trade and slavery from different perspectives. Justifications which were gleaned from the Bible, and from Antiquity, regarding the differences between white and black people meant that for much of the eighteenth century enslaving†¦show more content†¦In addition, it argues that slavery is not necessary for the success of colonies and that abolition would not be detrimental to colonies rather benefit it in the long-run. This document demonstrates how ideas about slave ry were surfacing in the mid eighteenth century. Protestant Evangelicalism was powered by enlightened thinking. As DVD 2 highlights, missionaries such as William Knibb, were influential in promoting Christianity. Slavery obstructed this process. William Wilberforce, an evangelical member of parliament featured prominently in the DVD, his work towards the gradual emancipation was significant, however the interview does point out that the programme omits profound individuals such as Thomas Clarkson, who was a central leader of the anti-slavery movement.(DVD 2) An anti-slavery sentiment had developed and sects emerged from Evangelicalism. Despite disagreements on certain doctrinal topics, there was a general consensus between the sects that all men were equal before God, equal in sin and their potential for redemption. This was particularly significant within the anti-slavery movement as it highlighted slavery as problematic and obstructive towards Christian morals. In 1787, A committee united individuals from different classes in society, such as tradesmen and upper-class evangelicals. This Committee met in London with the purpose of establishing A Society for effecting the abolition of the slave trade This is significant as it highlights thatShow MoreRelatedThe Slave Trade Act of 1807553 Words   |  2 Pagesphenomena is our society. After the many years of struggle against the atrocious crime that were and are still being committed against humans who God made equal, it seems that we are still light years away from redemption. Perhaps the Slave Trade Act of 1807, Lincoln`s Emancipation Proclamation act 1863 and Martin Luther king`s `dream` are bound to remain unfulfilled. Maybe all these events were just vivid dreams that the colored races cling on to, in the hope that they will one day be revivedRead MoreThe Slave Trade Act ( 1807 )1892 Words   |  8 PagesThe Voyage to Freedom †¢ Atlantic Slave Trade Act (1807): Abolished the Atlantic Slave Trade †¢ Missouri Compromise (March 3, 1820): States are to be admitted in pairs; one free, one slave †¢ Gabriel Prosser’s Rebellion (1800): enlisted 1,000+ slaves, but betrayed and hanged †¢ Denmark Vesey’s Revolt (1822): freeman, also betrayed and hanged but officials could not identify other leaders because of his smart tactics †¢ Nat Turner’s Revolt (1831): believed to be a prophet and let the first successfulRead MoreWas William Wilberforce the Most Important Reason for the Abolition of the Slave Trade in 1807 and Slavery in 1823977 Words   |  4 Pagesanti-slave trade forces. Gracious, witty, and devoutly religious. Wilberforce has become a convenient national hero, with 20,000 people attending a ceremony to mark the 100th anniversary of his death. His house has been turned into a museum and his larger-than-life statue has a prominent place in Westminster Abbey. This demonstrates that he had a big influence on the people around him at the time. Wilberforce certainly deserves some credit for the banning of the British slave trade in 1807 and theRead MoreEssay on Did the British Empire Improve Lives in Africa?857 Words   |  4 Pagessuch as rubber and copper and riches such as ivory, gold and diamonds which initially attracted European powers to colonise Africa and earn profits. European countries realised that by captivating African resources and riches they could establish trade with other countries for other materials and resources. Also, Europeans believed that the tropics had perfect weather for farming and growing cash crops such as cocoa in Ghana and tea and coffee in Kenya. However, it reached a point when nations grabbedRead MoreCapitalism and Slavery1511 Words   |  7 PagesCapitalism: End Of The Slave Trade System or Reevaluated Economic Stimulus. Like many others demoralized cultures during the Atlantic Slave trade period, Africans fell victim to the sixteenth century discovery of Columbus so called New World. Europeans used the Atlantic Slave Trade to capitalize on Columbus so called Discovery. For more than three centuries, the regions of Africa were in a state of destabilization. More than thirty million Africans were taken out of Africa and put in theRead MoreHigman Essay1380 Words   |  6 PagesWhen slavery was abolished in Britain in 1808, the Atlantic slave trade had been going on for centuries. The abolition movement comes from a history that stems deep. In order to fully understand the movement, one must educate themselves on various aspects such as, how it all began and the leading campaigners against the slave trade. With such knowledge, one may be able to piece together the many reasons why the abolishment of the slave trade took two decades to cease in Great Britain. Despite the manyRead MoreAbolition of Slave Trade901 Words   |  4 PagesThe main reasons for the abolition of the slave trade The trading and exportation of slaves has been a large part if Britain’s history since the early 15th century and the British Empire had been partly founded on the basis of exchanging slaves for goods and foreign products. 400 years after the slave trade began and people were finally realising how morally wrong the exchanging of humans actually was and on March 3, 1807, President Thomas Jefferson signed into act a bill approved by CongressRead MoreThe Aftermath of the Atlantic Slave Trade779 Words   |  3 PagesThe aftermath of the Atlantic Slave Trade included the commercialization of African economies and the solidification of European colonization and colonialism. Describe this commercialization and its subsequent effects. The demise of the African slave trade began in 1807 when Britain forbade the capturing and selling of African slaves. The result had both positive and negative consequences for Africa. It was positive in that attention turned to the lucrative resources that Africa possessed and EuropeRead MoreThe Gold Coast Of West Africa1703 Words   |  7 Pagesand interaction, there must be an understanding of the history of Elmina, African and European relations and the importance of trade goods flowing out of Africa. Elmina, a port on the coastal modern day Ghana near the capital Accra in Africa, was one of the first settlements in West Africa being a city of great importance that â€Å"encapsulates the years of European contact, trade, and colonization better than any other site in Africa.† The city was built around the fort Sao Jorge Da Mina or Elmina castleRead MoreWest Africa during the Nineteenth Century1563 Words   |  7 PagesThe Atlantic slave trade was abolished by the Britis h parliament in 1807. This caused great problems for West African slave traders who had witnessed a period of vast growth in the industry towards the end of the eighteenth century. They now had to focus on more lawful, legitimate means of trading. The types of industry that often replaced the slave trade were produce based, agricultural goods such as palm oil. The potential problems faced by traders were ‘exacerbated by the fact that it coincided

The study of communications Test Free Essays

1) The study of communications in the early twentieth century solidified in to which two approaches? (a) Culture shock and cooperative conflict style (b) Rhetorical and behavioral (c) Dichotomous and recursion (d) Self-awareness and positive reinforcement 2) Beliefs that are so central to a cultural group that they are never questioned are known as: (a) True believers (b) Empowerment (c) Self awareness (d) Cultural values 3) Organizational communication exhibits two properties: (a) Organization and structured (b) Planning and execution (c) Function and production (d) Assertiveness and bluntness 4) The intent to harm is a defining element of: (a) Striking (b) Insulting (c) Ignoring (d) Bullying 5) What type of roles helps establish a group’s social atmosphere? (a) Relational Roles (b) Communication Roles (c) Leadership Roles (d) Expressive Roles 6) Ludwig von Bertalanffy advanced a theory of seeing organizations as systems embedded in larger systems. This is known as the? (a) Perfection Theory (b) Globalization Theory (c) Work Force Theory (d) General Systems Theory 7) Conflict in the Middle East leads both to fears that oil production will suffer and to higher energy costs in the United States, and this is known as: (a) Domination (b) Mass Assimilation (c) Globalization (d) Global Marketing 8) Studying the intercultural communication is important to improve: (a) Personal gain (b) Employers trust (c) Cultural respect (d) Self awareness 9) John Oetzel found that which communication processes led to task effectiveness and member satisfaction in many small group situations? (a) Equal Participation (b) Respectful (c) Cooperative conflict style (D) all of the above 10) Supervisors can increase employee’s feelings of self-efficacy through: (a) Promotions (b) Empowerment (c) Confidence (d) Motivation 11) Exhaustion, cynicism, and ineffectiveness are all part of a workplace phenomenon called: (a) Workforce retention (b) Employee tolerance (c) Burnt Out (d) Lack of Cooperation 12) Formal education in the United States emphasizes: (a) Dichotomous (b) High paying jobs (c) Capitalism (d) Relational Roles 13) What is the trait theory? (a) Successful recruiters are always needed (b) Leaders are born (c) Self-starters are always successful (d) Motivational speakers are well educated 14) The process in which you and others begin to see you as an integral and accepted part of an organization is known as: (a) Assimilation (b) Asset (c) Productive (d) Manager 15) Familiarity with others, organizational acculturation, recognition, involvement, job competency, and role negotiation are all part of: (a) Social network (b) People person (c) Talented recruiter (d) Metamorphosis 16) Communications ethics is defined as: (a) The standards of what is right and wrong, good or bad, moral and immoral. (b) The practice of being fair, collective and responsive to one’s needs (c) Talking to others with respect and using proper speech skills (d) Not swearing or using vulgar language will on work site 17) What is quid pro quo? (a) Using your brains to receive a promotion (b) Monitoring your coworker’s habits to gain an advantage come panel reviews (c) The request for sexual favors as a condition of getting or keeping a job or benefit (d) Exercising your rights to table a board meeting if conditions are not to your liking 18) What percentage of employers monitors workers Web connections? (a) 80% (b) 92% (c) 73% (d) 76% 19) The two types of purposes for a speech include: (a) General + Specific (b) Focused + Consistent (c) Topic + Subject (d) Local + Long distance 20) When audience members entrust you with their time and attention, you are obligated to treat them with: (a) Respect and Kindness (b) Fairness and Concern (c) Cooperation and alertness (d) Confidence and emotion 21) The number one social phobia in the United States is: (a) Appearance (b) Smell (c) Public Speaking (d) Center of Attention 22) One out of twenty people suffers such a fear of public speaking that they: (a) Sweat (b) Shake (c) Begin to stutter (d) Are unable to finish 23) Ancient Greeks, the Middle Ages, and the _______ all made major contributions to the study of communication. We will write a custom essay sample on The study of communications: Test or any similar topic only for you Order Now (a) Renaissance (b) Golden Age (c) Contemporary (d) Industrial 24) What is the attribution theory? (a) Attritional Bias (b) Self-serving bias (c) Fundamental Attribution error (d) All of the above 25) Considering the ages, races, sexual orientations, religions, and social-class backgrounds of your audience is all part of the: (a) Demographical Analysis (b) Geographical Analysis (c) Cultural Analysis (d) Ethical Analysis 26) If you wish to be sensitive to other people’s identities, you should: (a) Consider who you communicate with (b) Remember what the person’s personality first (c) Ignore any weaknesses that person by have (d) Be aware of 3 key ethical issues that can impact your communication with others 27) Statistics, examples, and personal narratives are all ________ that can be used to enhance your speech. (a) Collective resources (b) Important topics (c) Ideal focuses (d) Supporting materials 28) One way to ensure you are prepared for your presentation is to: (a) Memorize (b) Practice (c) Be well dressed (d) Check for errors 29) A relationship that is described as variable with â€Å"ups and downs† over time,† sometimes close, sometimes distant† is being described according to: (a) Turning point model relationships (b) Mutual beneficiary relationships (c) Contemporary relationships (d) Proactive casual relationships 30) What is the model of communication created by the textbook authors? (a) 2 way Human differential communication (b) Multicultural transaction communication (c) Human communication in Society or transactional (d) Social group communication and group interaction 31) How do you develop identity? (a) By communicating outside of your local area (b) Ignore negative feedback from others (c) By expressing yourself, through beliefs and persuasion (d) Through internal awareness and environmental influences, and input from others 32) De-escalating your anger, confronting the situation assertively, and listening to understand are all components of: (a) Effectively handling interpersonal conflict (b) Anger management and â€Å"Cool Down† cycle (c) Emotion control (d) Obedience and patience 33) The truth bias involves: (a) The belief of once a liar always a liar (b) Common practice of trusting no one until properly known (c) Lack one’s trust through secrets (d) Tendency to not suspect one’s intimates of deception 34) A feeling of disorientation and discomfort due to the unfamiliarity of surroundings is known as: (a) Unfamiliar territory (b) Culture shock (c) Culture anxiety (d) Culture phobia 35) What is identity? (a) Social categories that you identify yourself (b) Categories that others place on you (c) Labels influenced on you by outside sources (d) Who you are as a person 36) What are the elements that make up personality? (a) Emotional State (b) Knowledge (c) Outlook (d) All of the above 37) What are some reasons for studying intercultural communication? (a) Improve your ethics (b) Be aware of different laws and customs (c) Learn others peoples culture so you can travel (d) Enhance own self awareness 38) What we communicate, we exchange which two kinds of messages? (a) Practical and impractical (b) Emotional and non-emotional (c) Voluntary and involuntary (d) Verbal and non-verbal 39) The social penetration theory describes what as a key component in relationship development? (a) Comfort (b) Disclosure (c) Company (d) Fun 40) Proximity, physical attractiveness, and similarity are all factors that influence: (a) Attractiveness (b) Personality (c) Intelligence (d) Motivation 41) The tendency for people to work harder and do better when others are around is known as: (a) Influential motivation (b) Work ethic spectrum (c) Social Facilitation (d) Positive reinforcement 42) Societal factors that do not affect your perceptions include: (a) Role of Employee (b) Company Policies (c) Work force involvement (d) Role of leadership 43) Two contemporary approaches to the study of communication include: (a) Honesty and truthful (b) Critical and Interpolate (c) Patient and observant (d) Listener and receiver 44) List the different types of leadership? (a) Trait theory and Laissez-faire (b) Democratic and Authoritarian leader (c) Both A and B (d) None of the above 45) What is the most important thing you learned in this class? (a) Building your identity (b) Self-awareness (c) Verbal ethics (d) Communication How to cite The study of communications: Test, Papers

Salaries of Professional Athletes free essay sample

This paper looks at the negative effects of the skyrocketing salaries of professional athletes today. This paper discusses the current salaries of professional athletes and their impact on the sports world. The author examines how the skyrocketing salaries have affected experiences and perceptions of fans and negatively impacted professional sports. If you are planning on taking your family to a ball game, be sure to come with your favorite teams t-shirt, your camera and binoculars, and a fat wallet. Thats right, be prepared to fork over the cash, because it will cost you upwards of over $250. Athlete salaries have drastically increased over the past couple decades. As these wages continue to mushroom to unprecedented heights, the cost of attending sporting events elevates to new plateaus of its own. In addition to increased ticket prices, which hurt the ability of many fans to go to games, exploding salaries have resulted in greed of players and owners and a lower quality of play in some areas. We will write a custom essay sample on Salaries of Professional Athletes or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page All of this has left a bad taste in the mouths of even the most die hard sports fans. If current trends continue, professional sports might lose what remains of its integrity and become just another industry where victory is auctioned off to the highest bidder.

Organisation Strategies of Sportsgirl free essay sample

First and foremost we wish to welcome you into the auditorium of modern fashion. For those of you, who may not know me, my name is XXXX , the national supervisor for Sportsgirl, and to my left is my partner Mr XXXX. We have gathered here today to present to you a SWOT analysis, organizational strategies, and the vision and mission statement of Sports girl. We live in the generation of fashion and technology. Our wants fashionably override our needs in life. The Australian fashion industry has come to expect a huge splash from Sportsgirl at the Melbourne L’Oreal Fashion Festival, and 2005 set a new benchmark. Ideally, the business will come to the customer by promoting their brand through the launches of the Exclusives for Sportsgirl range, offering the latest in the hottest trends and must-have looks in to-die-for limited edition pieces released each month. Sportsgirl was founded in the year of 1948 in Melbourne. We will write a custom essay sample on Organisation Strategies of Sportsgirl or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sportsgirl has emerged as a leader in the Australian fashion industry by successfully developing a brand image and a store identity that moved fashion retail away from the concept of established department stores to the concept of the lifestyle fashion boutique. This has been reflected in much of their marketing compaigns by advertising â€Å"real, everyday† women weraing their clothing rather than models. Sportsgirl has used interior design, visual merchandising, graphic design, and advertising to build its fashion brand into one that appealed to the emerging youth market The clothes imported in Australian Sportsgirl outlets are designed by foreigners; however, Sportsgirl has created a large and detrimental fashion line from young and creative fashion designers with fresh ideas. On top this; Sportsgirl has designed a range advertising to be heavily printed throughout the world. This advertising helps to display the merchandising creativity of Sportsgirl’s identity, which has linked its clothing lines to a set of lifestyle values and accessories. From the very beginning Sportsgirl’s mission statement is: Specializing in providing the latest fashion trends from overseas. It offers younger women a livelier option than its more conservative sibling label Sports craft. † Theoretically this also is considered to be part of their company vision. The strengths in which Sportsgril possesses are; †¢It Is a easily recognizable store †¢Wide known brand †¢Aimed at young to middle age women (those who spend the most money on fashi on) †¢Offer a wide range of products (shoes, bags, belts, clothing, accessories etc. ) †¢Good quality Excellent locations (in big shopping centers and town centers etc) †¢Big reputation †¢Advertised in women’s and girl magazines †¢They also have a charity organization running oIn 2006, Sportsgirl staff from across the country nominated negative body image and eating disorders as the issue that is most important to them and their friends. oSportsgirl is proud to announce a partnership with non profit organisation, The Butterfly Foundation, to promote and address prevention and early intervention of eating disorders and issues related to body image. Sportsgirl continues the cool new connection campaign, featuring girls from the street, rather than models, in all creative, in a mix of transit, outdoor and magazine advertising. †¢Stores are opened in New Zealand, Singapore, Hong Kong and Thailand. Expansion continues despite difficult retailing conditions. Labels Sportscraft, Sportsgirl and David Lawrence are split into separate stores, and new store fit-outs are implemented across Australia. †¢Sportsgirl uses special events, in-store parades and promotions to pump excitement into fashion. Sportsgirl advertising campaigns and its own in-store magazines combine attention grabbing photography with memorable slogans and lifestyle concepts †¢Sportsgirl adopts the developing methods of mass marketing. It capitalises on the power of linking fashion with exciting images. †¢Sportsgirl exploded into 2006 winning five Shop Til You Drop Awards in February, including Australia’s Best Retail Chain, Most Impressive Retailer Revamp, Best Customer Service and Best Merchandising/Window Display and Store of the Year. With a growing concern, Sportsgirl faces a lot competition. The main issue that is being discussed for the weaknesses, are whether or not Sportsgirl can keep up with the ever growing demands the customer and keeping up to date with fashion. As with strengths in a business comes a variety of weakness, which include; †¢A lot of competition. Such fashion stores as Dotti, Tempt, Valleygirl, Wish etc are proving to be very competitive as they offer similar clothes and market at the exact target audience. †¢Competition that offers similar products †¢Prices with fashion †¢Keeping up with fashion †¢Providing what customers want Limited range of clothing †¢Suitable for limited age group †¢No establishment in America (Major clothing country) †¢Limited to only a few 1st and 2nd World Countries †¢Unable to fully understand what their customers look for †¢Differentiating between wants and needs With a booming business like Sportsgirl, it has all the opportunities to expand outside the reaches of Australasi a to their friendly cohort in the United States of America and Europe. The US and Europe alike have a strong and positive reputation to be some of best fashion capitals in the world. There is a lot of money being made in both the fashion and beauty markets, majorly for women. Perhaps, Sportsgirl could branch similar brands into their neighbouring market, men’s fashion. With a surprisingly success from creation, Cotton On, another well known Australian brand name, create and produce and large majority of their products sold in their outlets. If Sportsgirl could create and can produce their own range of sporting and glamour clothes, they could become one step ahead of the competition in the market. Furthermore, this is a great pportunity to become a more unique and original clothing brand. This build a stronger reputation by promoting that Sportsgirl is not just like all the other clothing outlets in the market. On the upside, Sportsgirl have the possibility to; †¢Introduce a new products into the market for fashion (make-up) †¢To prepare for seasons ahead of schedule (expanding factories) †¢Establish relationships with other companies †¢ Recruit fresh and young ideas – holiday promotions †¢Could expand into a hair care range †¢Chance to expand into a different product market Opportunity to sponsor sporting heroes (attracting fans) †¢Fundraise for special charities (i. e. breast cancer, poverty, homelessness, disabled) †¢Opportunity to give back to the community – community service, eco-friendly products †¢Expand franchises into more 1st world locations (Europe, America) o (American’s love Australian fashion think Sass and Bide) On the downside in the clothing market, Sportsgirl is unfortunately among the many similar clothing outlets for woman in Australasia. With a lot of outlets in the market for clothing comes a lot of competition for the same target audience. Apart from the obvious threat from opposing clothing company is the oblivious menace, the misuse of company resources by customers and staff. †¢Large market for clothing (lots of competition) †¢Large competition for same age bracket †¢Too many similar stores †¢Misuse of company resources oTheft oLoss of stock = loss of money †¢Unable to compete with the higher quality clothing brands Sportsgirl is one the biggest woman’s clothing brand in Australia and has definitely has a large comparative advantage over their competitors in the market, which is demonstrated in the annual Melbourne fashion show. Sportsgirl tends to display are large number of the hottest trends and must-have looks in to-die-for clothing which takes home a variety of awards at the end of the night. The most recent awards from 2006 include; Australia’s best Retail Chain, Most Impressive Retailer Revamp, Best Customer Service and Best Merchandising/Window Display and Store of the Year. Sportsgirl therefore proves that despite its threats and weaknesses from competitors in the market it displays numerous excellent qualities. Sportsgirl is indeed a extremely popular, well known brand that is aimed at the specific market which spends the most money. However always with an extreme success of a business there is a weakness which is that Limited range of clothing Suitable for limited age group, and as there are so many ages and types of clothing out there Sportsgirl is missing out on money making opportunities. However on the upside Sportsgirl have the possibility to expand into a hair care range and to expand franchises into more 1st world locations (Europe, America) as it is evident that American’s love Australian fashion thinks Sass and Bide.

Disability Attorneys of Michigan Helps Local Secretary

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Social work Personal Statement Example | Topics and Well Written Essays - 1000 words

Social work - Personal Statement Example f social assistance and responsibility, work to enhance practices of social work in developing countries, and successfully educate my audiences and patients on ways to empower themselves and pursue a healthy lifestyle. I enjoy helping people in need. Making a difference in people’s lives is the main reason for choosing a career in social work. I acquired some understanding in the field of family and child social care while growing up in a foster care ran by my aunt. I valued the intense hard work put into caring for the children individually. I realised from an early age that I would like knowing more about this field. I also volunteered at a child services centre to gain a better insight into the kind of skills and resources required to support needy children. I learned more about the role of a social worker in terms of working on multidisciplinary care reviews that helped the child services centre determine their current necessities and wishes. In the process, the centre recognized its future aims and preferred outcomes. Eventually, I helped the children become enabled, independent, realise their civil liberties, responsibilities, identity, and build on their self-worth. I enjoy dealing with children. At the social services centre, I offered constant emotional support to the children, especially during challenging events and development stages. This supports involves learning ways to communicate with children regarding sensitive more embarrassing issues in an appropriate way. As a result, I understood and was ready to support their responses to my social working skills and therapy methods. This post significantly enhanced my communication skills, patience with children, and initiative to offer social support. I needed this enhancement considering I only had experience with children going back to the foster care ran by my aunt when I was 12 years old. I enjoy helping children come more aware of newly learned principles and beliefs while expressing respect for

Advantages and the Use of Online Business Essay Example | Topics and Well Written Essays - 500 words

Advantages and the Use of Online Business - Essay Example This paper tells that the internet is a fast and easy sharing tool of information, which makes it the most important tool of the new era. The Internet has been the catalyst for the change and development of the business world in the generation. It has become indispensable for the companies to gain the maximum benefit with lower fixed costs and investments, through their resources. This is done by using the most efficient manner to compete with rivals in terms of crises. Aydin & Kavaklioglu uses content analysis method in their study on the website www.kitapix.com to make sales directly to the final consumer over the internet. This website was formed in 2009 under a low budget but established a customer group in a spell. Low investment costs and low fixed costs benefits, made e-commerce much more attractive for other companies. Besides the low costs, Baird notes that e-commerce may reach to a large geographical area with unlimited boundaries of service time and provide a great competi tive advantage to the businesses. For example, in the retail industry, merchandise assortments can increase inventory carrying costs and expenditures, which are caused by product returns. To control these costs, many retailers have maintained relatively few stock-keeping units (SKUs), which yield a pattern of awareness in sales commonly known as the 80/20 rule and described by the Pareto Principle. Another example is that some people have claimed that the surge of Internet retail activity can dilute this concentrated pattern of sales by lowering consumer search costs. As a result, they have argued that Internet commerce may contribute to an expansion in the share of sales by niche products, thereby creating a longer tail in the distribution of SKU sales. This phenomenon may ultimately make it more attractive to sell a greater variety of SKUs without incurring excessive carrying and product return costs.